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How To Build Your Sales "A" Team

JAN. LCT: A roundtable session at LCT East helped operators tackle the best way to hire marketing professionals and improve their tactics to go after the right kind of business.

Your staff might at first be skeptical on the notion of selling. But if they can sell themselves to get a job, they can certainly sell your company to potential clients they happen to interact with.
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Everyone Sells!

Seeing the act of sales as meeting a need instead of finagling a purchase can help motivate your team to sell your service.