Building out your strategy with sales first will allow you to focus on the prospects’ needs, pain points, and objections. These are fundamental in shaping your offers and the positioning of your marketing. (LCT image)

The 2019 Sales & Marketing Triple Threat

(Flickr.com image by liliana_von_k)

“Shut Up And Take More Of My Money!”

  • Profit Motives

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The average consumer needs nine to 12 touch points before they will buy from you. (Pexels.com photo by Tobias Dziuba)
Article December 1, 2018

How To Market Like Amazon For Less Than $125 A Month

DEC. LCT Profit Motives: You can gain more conversions through retargeting toward consumers interested in your service.

Hold on, she's not there yet. A booked passenger becomes a client after paying for the ride. (Photo: Blacklane)
Article November 2, 2018

When Does A Prospect Become A Client?

NOV. LCT Profit Motives: And do you know the difference between the two? Here’s a way to boost your conversion rates.

Deciding to go toe-to-toe with a competitor is a risky choice. But it’s one you can achieve successfully without stooping to low levels. The key is creating fear, uncertainty, and doubt in the minds of your prospects. (Creative Commons file shot)
Article October 1, 2018

6 Ways To Market Against Competitors With Class

OCT. LCT Profit Motives: You can benefit from forceful, strategic approaches that distinguish your service and brand.

Creative Commons Pixabay.com photo by FirmBee
Article August 30, 2018

Top 5 Google Adwords Techniques You Should Be Using

SEPT. LCT: Here’s a long-term strategy to make your organic search comprise a large portion of your marketing efforts.

Pursue the clients who have discretionary funds to spend and who will spend it to be comfortable. ©iStock.com/ Tom Merton
Article August 3, 2018

Your Buyers Aren’t Rational, and That’s Okay. Here’s Why…

AUG. LCT: Affluent buyers are more likely to want an experience and a feeling, along with safety and convenience.

The more employees get to participate, the more they gain an ownership mentality. (photo by rawpixel.com on Pexels)
Blog July 23, 2018

The #1 Skill Every Business Owner Must Possess

BILL FAETH: Being a true leader will help you scale and grow your company.

If you want to win over clients before they even get into your vehicle, ask them if they would like to customize or eliminate any of the text communications about their ride status. (image: LCT)
Article July 3, 2018

Are Clients Won Or Lost Before They Get In The Car?

JULY LCT Profit Motives Column: Learn how to master the first of three parts in delivering a quality luxury trip.

The business plan of yesteryear is no more. Your social media presence can make or break your business, and that’s not a hyperbole. (LCT image)
Article May 4, 2018

Top 5 Mistakes Made With Social Media

MAY LCT: You need a content plan that helps you connect with clients in personal ways if you want your business to thrive.

(LCT image)
Article April 5, 2018

4 BIG Essentials To Building Your Brand

APRIL LCT: Before you can reap conversions, leads, or sales, you need to create awareness, trust, and a positive reputation.

Blog March 28, 2018

Inside Look: Super Bowl Transportation Planning

BILL FAETH: If you're planning on tackling the upcoming game in Atlanta (no, it's never too early!), here are some things you should know. 

(LCT file photo)
Article March 23, 2018

5 Ways to Automate Your Sales & Marketing Processes

MARCH LCT: Targeted email lists and social media advertising can save you time while customizing your pitches to the most likely leads and customers.

(photo: pexels)
Article February 13, 2018

How To Invest The Right Amount In SEO

FEB. LCT: Most limousine companies default to investing into search engine optimization (SEO), but is it the right decision for everyone?

(Getty Images)
Article January 4, 2018

The #1 Sales Mistake Operators Make & How To Fix It

JAN. LCT: Features and amenities are nice, but what’s the real world ROI for someone who buys your product or service?

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