The secret to putting the strategy in place is to present it in ways that people want to pay more without demanding they do so.
The changes come in response to AB5, which makes it more difficult for employers to classify workers as independent contractors.
OPINION: It's time to stop fooling your clients by not being transparent about your rates.
SurveyMonkey data shows passengers have gotten so hooked on TNCs that the companies could increase prices further.
Too many operators worry about losing customers when they should be more concerned about keeping up with the higher costs of doing business.
SEPT. LCT Editor's Edge: Choose the new ideas that transform the old ways and keep the approaches that endure over time.
MAY LCT Profit Motives: People get addicted to reduced rates. They don’t get hooked on free.
Uber so far has declined to join the lawsuit against the measure, which could result in rate increases for ridehail customers.
NOV. LCT: We fear our own prices when comparing ourselves to TNCs, but we don’t compete with them any more than Marriott does with a Motel 6. Learn how to justify your rates without guilt.
In onboard video, Travis Kalanick also mentions a "lux" high end service.
JAN. LCT: Many operators are backing off extra charges for early mornings, flight delays, and many surcharges once considered normal and reasonable.
Tolls, fees, tips, and other extras increase total fares by 26% at top 30 airports.
OCT. LCT Cover: The entrepreneur complements his limousine company with a menu of web-based products.
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
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