Ed Stapleton Jr., along the New Jersey shore overlooking the Manhattan skyline, says his company did not buy a Toyota Prius until demand dictated it.

Going With the Green Grain

Father-son see the green lining and start new operation to meet growing demand for environmentally friendly transportation. West-Nyack, N.Y.-based DrivenEco services the New York tri-state area and has grown to a fleet size of six, consisting of hybrid sedans and SUVs.

Econation managing partners James Caulkins, Nicole Pisklo, and Ben Bloch use targeted bartering to get the most miles out of their marketing.

Let’s Make a Deal: Swapping to Save Costs

In a down economy, trading can be an inexpensive way to get the company name out to potential clients. “You can give away a small amount to get a major impact to a targeted audience if you’re smart,” says Ben Bloch, managing partner of the Los Angeles-based company, a 2010 LCT Operator of the Year finalist.


Greening Your Business Travel Clients

As companies expect their traveling employees to get greener, chauffeured transportation operators have an opportuntiy to advise clients on being green at all times while on the road.