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Former LCT Publisher Starts Business To Help Non-Profits

LCT Staff
Posted on February 5, 2020

Sara Eastwood-Richardson, LCT Publisher, 1994-2019. (LCT file photo)

Sara Eastwood-Richardson, LCT Publisher, 1994-2019. (LCT file photo)

GIG HARBOR, Wash. — After 25 years at the helm of LCT Magazine and its trade shows, publisher Sara Eastwood-Richardson has formally launched a new business that designs and sells sponsorship packages for non-profit organizations and helps them plan conferences and special events.

The business, RAS International, is named after Sara’s three sons, Ryan, 21, Alec, 18, and Spencer, 16, who grew up watching their mother devote her career to the limousine and luxury ground transportation industry.

Sara started at LCT’s parent company, Bobit Business Media, as an events director in 1991 and became publisher of LCT Magazine in 1994.

“RAS is a marketing company that supports the efforts of non-profits," Sara said. "It is the perfect segue for my 'next act' after 25 years with LCT and the National Limousine Association. Moving forward, I want to be helpful." 

Sara brought her three sons, (L to R) Alec, Ryan, and Spencer to the 2012 International LCT Show in Las Vegas where she received the NLA Lifetime Achievement Award, the industry's highest honor. She named her new company, RAS International, after her sons. (LCT photo)

Sara brought her three sons, (L to R) Alec, Ryan, and Spencer to the 2012 International LCT Show in Las Vegas where she received the NLA Lifetime Achievement Award, the industry's highest honor. She named her new company, RAS International, after her sons. (LCT photo)

Joining Sara in her new venture are Julie Hennessey, a former sales manager for LCT who handles sales and marketing for RAS; Ryan McLean, Sara’s oldest son who works as a marketing and branding specialist; and former LCT sales coordinator, Linda Cusworth-Rash, who serves as a project manager and in operations. Team member details here.

"I’m excited to leverage my experiences in leadership, advertising, events, and charity work for the betterment of important causes and industries," she said.

Over the years, Sara transformed the International LCT Shows, LCT Leadership Summits, and various East Coast events into highly attended central marketplaces, networking hubs, and educational forums for the industry.

Sara at the 2017 ILCT Show delivering the annual State of the Industry address, a show tradition she maintained during her 25 years as publisher. (LCT photo)

Sara at the 2017 ILCT Show delivering the annual State of the Industry address, a show tradition she maintained during her 25 years as publisher. (LCT photo)

Sara resigned her publisher position on Aug. 29, 2019 and worked her last day on Oct. 15 so she could devote more time to starting up RAS. She has been working as a contracted sales manager for LCT since her departure, a role that ends in March.

Her final International LCT Show appearance will happen on Feb. 19 when she conducts a live interview with legendary Las Vegas operator, Charlie Horky, about his career, personal challenges and comebacks, and customer service insights.

The session starts at 2 p.m. and concludes the three-day trade show in the Sands Expo conference center at The Venetian in Las Vegas.

Sara and her sons Alec, Ryan and Spencer (McLean) last year. (photo: Sara)

Sara and her sons Alec, Ryan and Spencer (McLean) last year. (photo: Sara)

Related Topics: 2020 ILCT, industry leaders, LCT Events, LCT Magazine, LCT Publisher, Sales & Marketing, salesperson, Sara Eastwood-Richardson

LCT Staff LCT Staff
Comments ( 2 )
  • Tammy Carlisle

     | about 4 months ago

    Kudos Sara! I’m so excited to see, hear and share in this successful transition as your friend and thankful to you also as a mentor. It is inspirational again for someone in our industry to inspire family businesses. All of our love and support.

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