Operations

Southern Operator Starts Luxury Coach Division

Lexi Tucker
Posted on January 15, 2020

(L to R) MCI representative Sean Kelchen, Ayman Abusamak, Kaitlin Brady, and MCI representative Janet Cathey (standing in bus) are excited to help take Ambassador Global Chauffeur in Atlanta, Ga. and A Step Above Limousine in Charlotte, N.C. to the next level.

(L to R) MCI representative Sean Kelchen, Ayman Abusamak, Kaitlin Brady, and MCI representative Janet Cathey (standing in bus) are excited to help take Ambassador Global Chauffeur in Atlanta, Ga. and A Step Above Limousine in Charlotte, N.C. to the next level.

CHARLOTTE, N.C. — After landing a contract with Shofur, which pushes about 100 more new clients in their eastern region along with increased coach demand of over 42% this past year, Ayman Abusamak knew it was time to break into the motorcoach market with his own vehicles.

Many an operator has jumped into the sector without really having the work to back it up. But Abusamak, owner of Ambassador Global Chauffeur in Atlanta, Ga. and A Step Above Limousine in Charlotte, N.C., along with his HR/operational manager Kaitlin Brady, already knew they had the clientele to make it work, and bought three new and one pre-owned MCI J4500 coaches.

Why MCI?

The MCI J4500 coaches are ready to serve discerning clients any time.

The MCI J4500 coaches are ready to serve discerning clients any time.

The sleek, black-on-black Livery Edition MCI J4500 coaches are fitted with detailed black leather diamond-stitched seating, plentiful legroom, power outlets, and Wi-Fi connectivity. The models also feature options like programmable multicolor interior lighting and collision mitigation and back-up cameras.

Abusamak says after looking at other coach brands, he was ultimately attracted to the MCI J4500 for its modern design and quality craftsmanship along with the professionalism of the MCI teams in service and support. “Friends in the industry suggested MCI to me. These vehicles are workhorses and fit the needs of any kind of client.”

Why Coaches, Why Now?

When asked why they have decided to open their own coach divisions, Brady says they started getting more requests for motorcoach service. “After calculating the variables back and forth, we discovered this was looking very profitable investment wise. We’ve also recently received two large contracts in Atlanta, so we know this is a smart move to make. We need to keep it in-house to ensure consistency and quality.”

The move to motorcoaches is a natural progression for the companies as top clients are seeking this type of transportation from them, Abusamak says. “We are targeting corporate clients and schools, and also have a lot of hotel business in Atlanta where we about to get a contract with one of the local resorts.”

Going And Growing

Black on black looks classy and will appeal to any kind of group.

Black on black looks classy and will appeal to any kind of group.

With the new coach additions, these vehicles bring the companies’ fleet total up to 30. Brady says they have brought a sales team aboard that’s worked in the motorcoach industry for more than 15 years to help them in this new territory. “They know exactly who to reach out to and their insight has been invaluable to the growth of that division,” she says. Adds Abusamak, “They’ve been instrumental in getting it up off the ground.”

They’ve just signed a contract with CharterUP, an Atlanta-based charter bus service reservation platform that connects customers and groups in need of ground transportation. The 2020 NCAA Final Four is coming to Mercedes-Benz Stadium in Atlanta starting April 4 and the 2020 Republican National Convention in Charlotte runs August 24-27, which will help put some miles on the coaches.

“We are excited to get the word out. We still cater to the sedan and SUV clients, but we want to bring a new level to our markets by becoming a one-stop-shop that can serve anyone from the smallest to largest of groups,” Brady says.

Related Topics: buses, eNews Exclusive, Georgia operators, group transportation, Luxury Coaches, MCI, motorcoach operators, motorcoaches, North Carolina operators

Lexi Tucker Senior Editor
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