Operations

ALLSTAR Chauffeured Services Marks 25 Years In Service

News Reports
Posted on November 7, 2019
Michigan operator Beutel bases his business model on keeping his clients safe and comfortable in a stress-free environment. (photo: ALLSTAR)

Michigan operator Beutel bases his business model on keeping his clients safe and comfortable in a stress-free environment. (photo: ALLSTAR)

TROY, Mich. -- With consumer tastes in transportation constantly evolving and increased competition from ride-hailing services, staying relevant and anticipating client preferences has been critical for Bob Beutel’s success as he marks his 25th year as president and owner of ALLSTAR Chauffeured Services.

Beutel, who began his business in 1994 with one stretch limousine and himself as the only driver, celebrates his milestone with a fleet of 47 vehicles, employees numbering in the high 70s, and a distinguished group of 60, mostly full-time professional chauffeurs. Twenty percent are women. Impeccably dressed in black suits, pressed white shirts, black ties, and polished black shoes, ALLSTAR’s team takes care of some of the city’s most discriminating passengers.

“Back in the 90s I had as many as seven stretch limousines,” said Beutel, whose late-model fleet, now absent stretch limos, consists of luxurious sedans, SUVs, vans, Sprinters, mini-coaches, and buses. He started out catering to the social set with a focus on special evenings, proms and weddings and now draws most of his business from a corporate and celebrity clientele.

Beutel bases his business model on keeping his clients safe and comfortable in a stress-free environment. He attributes ALLSTAR Chauffeured Services’ growing success to the company’s dedicated team of chauffeurs. Because of their professionalism, he is confident in his ability to offer his clients a 100% on-time guarantee and has made it through his first quarter century without a single passenger accident.

Although Beutel began focusing on expanding his corporate base well before the dawn of the Ubers and the Lyfts, he notes their significance in the industry. “Uber and Lyft have really been a game changer in the transportation industry. We have kept our clients because of the value of our services and our dedication to safety,” Beutel said. He notes ALLSTAR prices are on par with Uber and Lyft when executing long distance runs such as airport transportation etc. “In most instances clients can have us for the same price,” Beutel said.

Technology has also played an important role as his company expanded. ALLSTAR’s mobile app allows clients to make reservations, track a vehicle’s location, view a photo of their chauffeur, and get a receipt. In-vehicle cameras and GPS monitor vehicle safety and will engage in the event of reckless driving, excessive speed or sudden stops.

“At ALLSTAR we are inspired by service and driven by safety,” Beutel said. “Everyone who drives for us has a professional chauffeur’s license, goes through an extensive training program, is subjected to random drug and alcohol screening, and is bonded and insured. Our chauffeurs receive profit sharing, health insurance, and IRA matching. We are rewarded with a loyal client base and stable employee retention.”

Source: ALLSTAR press release

Related Topics: anniversaries, customer service, Michigan operators, passenger safety, Safety, VIP service

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