Vehicles

Cadillac, Lincoln Brands Ready To Grow

News Reports
Posted on July 15, 2019
(L to R) The Cadillac Escalade and Lincoln Navigator (Photos: Cadillac, Lincoln)

(L to R) The Cadillac Escalade and Lincoln Navigator (Photos: Cadillac, Lincoln)

Two decades ago, General Motors' venerable Cadillac and Ford Motor's Lincoln brand were the top two luxury auto brands in the domestic market. Since then, the Detroit auto giants' luxury divisions have fallen on hard times. Lincoln has seen its sales numbers in the U.S. plunge by more than 40% since the late 1990s, even as the market has grown overall.

However, Ford and GM have invested heavily in reviving their luxury divisions in recent years, preparing an onslaught of new models to boost market share. These efforts could start to pay off very soon.

The Motley Fool article here

Related Topics: automakers, Cadillac, Lincoln, manufacturing, OEMs, SUVs, vehicle sales

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