Operations

Blacklane Reboots, Rebrands For Smoother Client Service

News Reports
Posted on July 3, 2019
Norbert Richard Meinike: "Blacklane's chauffeur guests expect to see more and faster innovation. The legacy world has failed to simplify the booking experience, show clear pricing, or make intuitive apps." (photo: Blacklane)

Norbert Richard Meinike: "Blacklane's chauffeur guests expect to see more and faster innovation. The legacy world has failed to simplify the booking experience, show clear pricing, or make intuitive apps." (photo: Blacklane)

When 40% of your customers think your website and app lack clarity and half do not find it visually appealing, it’s time for an upgrade. That is exactly what Blacklane has been doing over the past 17 months.

EyeforTravel.com put some questions to Norbert Richard Meinike, director of marketing at Blacklane, to find out more about the thinking behind the six-figure rebranding exercise.

Eyefortravel.com article here

Related Topics: affiliate networks, airports, apps, Blacklane, business travel, client markets, concierge, corporate travel, customer service, Global operators, international, VIP service

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