California Operator Sees Big Money In Large Vehicles

Lexi Tucker
Posted on July 3, 2019

Boris Pinchevsky, president of Apex International Transportation

Boris Pinchevsky, president of Apex International Transportation

VAN NUYS, Calif. — Despite his parents’ wishes to get involved in the electronics industry, Boris Pinchevsky, president of Apex International Transportation, has dreamed of being in the transportation business since childhood.

After moving to the U.S. from Russia in 1991 with his family at the age of 22, he started in luxury transportation in 1994. He received his PUC license under the name Boris Limousine and began with several six-passenger stretch limousines and a Ford van. Twenty-five years later, he’s rebranded and dealing with some much larger equipment, and clients.

Adapt and Overcome

The idea to get into limos started while he was driving for a shuttle company. He found himself thinking of bigger, better ways to run his operations, with a stronger focus on customer service.

He eventually broke away and launched his own company, and business was steady until 9/11. Nevertheless, he stayed afloat and refreshed and rebranded in 2008 as Apex International Transportation.

When the industry started losing business as Uber and Lyft became major players, he saw the writing on the wall and decided to tread where the TNCs had not: Large vehicles. He started slow with Sprinters, then upgraded to low capacity minicoaches, and finally took the plunge into motorcoaches not long after.

He learned a lot during his first year running a used motorcoach. He needed more buses to turn a profit, but the bus was not under warranty. Tired of spending money on repairs, he bought a new bus after less than a year and continued to add them as time went on.

Benefits Of A Diverse Fleet

Pinchevsky stands with just a few of his vehicles.

Pinchevsky stands with just a few of his vehicles.

Pinchevsky’s fleet now consists of 33 vehicles, including seven motorcoaches, five minicoaches, seven Sprinters, two Transits, and a sedan and SUV division. Most of his business comes from corporate and tourism clients, as well as professional and university sports teams. He attends travel conventions regularly to drum up new business.

He’s seen increased productivity thanks to his Bitimec wash bot that enables his team to wash cars quick and get them back out on the road in minutes. “It also helped that we moved to a new location with a larger lot to hold all vehicles in one central place. It’s definitely improved efficiency,” he says.

Growing From Experience

He’s gained valuable lessons over the years, such as keeping records of any transaction and information. His fleet is fitted with GPS and cameras for safety, which also helps reduce insurance costs and makes it easier to dispute any fault in accidents. That in turn makes it easier to get renewed.

For operators just starting out, he cautions not to jump into large vehicles right away.

“Start with one or two small cars, develop your own accounts, and create a wide network with a variety of affiliates of all sizes to get your name out there,” he says.

“When you do go big, it’s a lot of paperwork, responsibilities, and it’s expensive.”

Introducing yourself to others who have been in the business for a long time and going to shows and association meetings will prove to others you take an active role in growing your business and continuing your industry education.

Never Stop Grinding

Pinchevsky never stops thinking about what he can do to improve his business.

Pinchevsky never stops thinking about what he can do to improve his business.

Pinchevsky recognizes his team’s role in helping to grow the business every day. “The longer we are together, the better we get,” he says. Holding open houses to show his fleet to affiliates and potential new accounts has opened many opportunities for the company, as well as increased transparency.

Next, he plans pursue larger state and federal government accounts to keep his vehicles moving all year and provide stable work during down seasons.

“There’s no substitute for hard work. I am where I am because I’ve worked tirelessly 24/7/365. I even think about it when I’m on vacation. You’ll succeed if you truly care. Whatever I do, I always think about how it will affect my business.”

Related Topics: buses, California operators, customer service, executive vans, luxury vans, mini-buses, motorcoach operators, motorcoaches, networking, shuttle vans, Sprinter

Lexi Tucker Senior Editor
Comments ( 3 )
  • London Fisher

     | about 4 months ago

    i can attest to this fact. He really does think about it around the clock! I've been in this world of Upscale ground Transportation since Dec of 94' I've Worked with and known the Marquee players in Southern California. None that i can remember puts their ego in check and gets down to it like Boris. i remember seeing him in the holding lot from time to time back in the day. He Truly is the the epitome of cool. one of the most humble people in any recent recollection. How he is not letting loose Considering all the set-backs and his monumental comeback, I have no idea...I have been with Boris now going on three years. and i would be Grateful to spend another 5-10-20? working with him. if i live that long. I can tell you, I never felt that way working anywhere. His perspicacious talent in this business is alive, and i dig that. His counter-check to his own in-efficacious methods. by mobilizing Coach buses is nothing short of genius. and of course the ongoing nurturing of current clientele. Like a good Pinot Noir, Apex will only get better with age and cultivation...

  • See all comments
More Stories