GCLA Lands Rebate Program With Big ROI

Martin Romjue
Posted on July 1, 2019
LOS ANGELES — The Greater California Livery Association scored one of its highest rebate deals ever with a program that offers member operators up to $5,500 off on a new MY 2019 or 2020 Mercedes-Benz Sprinter passenger van.

The program, effective today and running through Dec. 31, 2020, will not only help operators buy more affordable fleet vehicles but enable the GCLA grow its membership.

Sponsored by the corporate fleet division of Mercedes-Benz, the program allows members to buy the rebated Sprinter and Metris fleet vehicles at any participating Mercedes-Benz dealership in the U.S. (A full list of vehicles rebates is listed in the accompanying chart).

To qualify, a fleet operator must be a GCLA member; the dues are $75 for California-based companies and $225 for out-of-state or “affiliate member” companies. The rebates apply to operators running 20 or fewer vehicles since those with more than 20 already qualify. Sales representatives at dealerships will verify membership status via the GCLA’s membership list on its website.

“This is a great way to increase membership, even from out of state,” GCLA board director and former President Mark Stewart said. “Even if you factor in a $225 membership, the operator would still get a rebate with a net value of $5,275 on a Sprinter.”

“The individual dealership still have to wheel and deal on price in giving you the discount,” he added.

An out of state member could maximize their ROI by becoming a member this year and buying one or more vehicles, and then renewing for 2020 and buying another round, Stewart said.

While the GCLA focuses on the California luxury ground transportation industry, its political and regulatory efforts and advocacy concern industry issues that can set nationwide precedents and affect operators in other states. Aside from the rebates, affiliate members can benefit from supporting a group that works on behalf of the industry overall.

(L to R): Denis Alexander of Mercedes-Benz of San Diego with a new 2019 15-passenger Sprinter van, Shennen Marschner of Mercedes-Benz USA, and Mo Garkani, GCLA President. (photo: GCLA)

(L to R): Denis Alexander of Mercedes-Benz of San Diego with a new 2019 15-passenger Sprinter van, Shennen Marschner of Mercedes-Benz USA, and Mo Garkani, GCLA President. (photo: GCLA)

The partnership rebate program was arranged by Denis Alexander, Sprinter and Metris sales manager at Mercedes-Benz of San Diego, Shennen Marschner, commercial vehicle operations manager at Mercedes-Benz USA, and GCLA President Mo Garkani.

The GCLA’s next general membership meeting will be held Tuesday, Sept. 17 at The Proud Bird in Los Angeles.

Related LCT articles: Recent GCLA News

Related Topics: discounts, Fleet Vehicles, Greater California Livery Association, limo associations, luxury vans, Mark Stewart, Mercedes-Benz, Mercedes-Benz Metris, Mo Garkani, shuttle vans, Sprinter, vehicle purchasing, vehicle sales

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