Money

Two Leading Paris Operations Join Forces

Martin Romjue
Posted on March 20, 2019

Cardel Global's Karim Maachi is an example of how an operator can diversify and grow a luxury ground transportation business into related services and ventures. (photo: Cardel Global)

Cardel Global's Karim Maachi is an example of how an operator can diversify and grow a luxury ground transportation business into related services and ventures. (photo: Cardel Global)

PARIS, France — Two French operators well known and highly visible to their U.S. counterparts recently merged companies to form the largest luxury fleet operation based in Paris.

Cardel Global and Edward Quality Services & Limousines (EQSL Global) closed a deal in late February that combines operations, but allows each company to run separately under its own brand. Aside from a creating a larger pool of 60 fleet vehicles, the deal keeps all client arrangements and terms in place.

Karim Maachi is owner and CEO of Cardel Global Group, while Patrick Pierron, owner of Edward Limousines, will remain as general manager of Edward Limousines and oversee international development.

Since 1997, Patrick Pierron has built a successful mid-size operation with offices in Paris and Cannes on the French Riviera, and has established solid global partner relationships with companies that strive to meet his high standards for customer service and business ethics. (LCT file photo)

Since 1997, Patrick Pierron has built a successful mid-size operation with offices in Paris and Cannes on the French Riviera, and has established solid global partner relationships with companies that strive to meet his high standards for customer service and business ethics. (LCT file photo)

The combined expertise and resources of the two companies will enhance their full range of luxury transportation services, such as transfers, roadshows, VIP-related, events management, and global outreach. Clients also can access Cardel Global’s concierge and personal travel services company, The Wanderlust Agency, and a Los Angeles-based relocation service.  

“There are many more opportunities and options for our clients with a bigger fleet, more chauffeurs, more staff, better logistics, and competitive rates,” Maachi told LCT.  

The two friendly competitors have actually worked together for years, complementing each other’s client bases and services.

“Patrick is more on the tourism and events side, and we are more on the corporate side,” Maachi said. “We are both market leaders so this makes sense. We talked for the last three years about possibly doing something together.”

Pierron said in a press release, “I have known Karim for a long time as well as his company, especially reputed for its expertise in financial roadshows. So, I am convinced there is a synergy to be developed between our two companies which will be beneficial for our two brands, both in quality and quantity, as we share the same vision both nationally and internationally in services we can deliver to our fellow operators and the VIP clientele.”

Maachi estimates 60% of the companies’ business comes from in France and 40% from abroad. Cardel Global also has a fleet operation in Geneva, Switzerland.

“Our goal is to consolidate the market and do more acquisitions, but only choose companies with client profiles we don’t work with, who will be able to bring good synergy to the group.”

Maachi and Pierron plan to attend the annual International Meet ‘N Greet reception on Monday, March 25 from 9 a.m. to 10:45 a.m. during the International LCT Show in Las Vegas. Maachi said they are looking forward to meeting with fellow attendees and affiliates to share details on the merger and explore new opportunities.

Related Topics: business deals, business growth, Cardel Global, client markets, concierge, European operators, French operators, Global operators, international, international business, Karim Maachi, Los Angeles, mergers & acquisitions

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