Vehicles

Lincoln's Newest SUVs Attract American Drivers

Posted on February 4, 2019
2019 Lincoln Navigator (Photo: Lincoln)

2019 Lincoln Navigator (Photo: Lincoln)

Ed Kim, vice president of industry analysis for AutoPacific, believes Lincoln can command a part of the luxury market that was abandoned by Lexus.

“Lincoln has been focusing on comfort, quiet, refinement, softness,” he noted. “There’s a segment of the young population that values comfort over performance. More automakers are trying to be sportier. But not everyone wants a BMW. Lincoln has an opportunity to capture this space and make it its own.”

ABC News article here

Related Topics: Lincoln, Lincoln Limousine & Livery Vehicles, Lincoln Navigator, SUVs

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