Opinion: Don't stop posting on social media...just do it in a helpful way.
LOS ANGELES — GRiDD Technologies, which has made a name in the industry for its GNet platform that could connect all software networks into a real-time on-demand chauffeured service, has steadily been adding operator clients since it launched more than a year ago.
So far, GNet has more than 800 service providers spanning five continents with an estimated 15,000+ luxury fleet vehicles available on its platform. Zafar has compared GNet to a behind-the-scenes "plumbing" infrastructure for universal affiliate connections that provides real-time vehicle location and status updates.
“There are new companies signing up every day and we expect the numbers to grow exponentially,” founder and CEO Amir Zafar told LCT Magazine for an update.
As of today, GNet’s platform is connected to the following software and network providers: 2S LimuERP (Germany), FASTTRAK, GroundLink, GroundScope, Hudson Group, Limo Anywhere, LimoConnect 247 / Latitude 247, LimoLink, Livery Coach, and TBR.
GRiDD has been in discussions with Addison Lee, Here Mobility, Karhoo, and SummitQwest.
“GNet has been up and running for over a year and we have facilitated tens of thousands of completed reservations to date,” Zafar said. “More integrations are still being worked on and should be live within the next few months.”
Q: Please explain the G-Net business model. How does G-Net make money from handling rides and reservations?
A: GNet makes money by facilitating the delivery and synchronization of a trip between two parties, very much like a phone company that lets anyone call anyone and only charges line usage fee. This trip can be sent from a limo company to another limo company, or from a vertical entity like Limolink, or Karhoo to a limo company. We don't take a percentage of trip charges, and don't care how much each trip costs. Our transaction fee is the same flat rate per reservation.
Our business model is to make $1 per trip (50 cents from each ride). Depending on the software company, charges will vary. The software companies may add a surcharge to this fee so they make some revenue and support maintenance of the gateways/APIs.
Data accessed by GNet is only related to stops, passenger names/aliases, and trip instructions and its the same content being freely emailed between providers today, so there are no secrets that we tap into.
Q: What if the industry does not eventually have one system, but three major ones, for example, including G-Net? What are pros and cons?
A: Theoretically, there can be many networks that connect groups of systems, however, there is room for only one super-network which connects them all, a position which GNet is already fulfilling as a neutral entity.
We believe there would be little benefit to having multiple networks that do the same exact thing. It is incredibly complex to build a platform similar to GNet. It would take at least two years to build, and a huge financial commitment to replicate what GNet offers today. Not to mention the fact that any entity wanting to occupy the same arena would have to create and establish trusted partnerships with software partners. Such trust could take years to build. Don’t forget that the major reason why GNet makes sense in our industry is the fact that we are a neutral entity with no hidden agenda.
The GNet effort is a joint collaboration between GRiDD and the software partners who are seeking uniform industry wide connectivity.
The cost of maintaining three separate (but identical) networks that do the same thing would not make business sense for the software companies, and will only confuse the industry. We are all aiming for simplicity. Ultimately and most importantly, time is of the essence for our industry which is dangerously lagging in the technology and connectivity arena. The need for our industry to standardize and streamline our processes to survive against the expectations created by rideshare companies can no longer be ignored. Let’s address the immediate needs we are faced with today, which are imperative for the survival of the chauffeured service industry.
Although there are claims of technologies equivalent to GNet within our industry, no competing platform has materialized …in our opinion, these are pied pipers who are hypnotizing operators with their beautiful music but leading them to self-destruction!
Q: What are other future uses for GRiDD, such as trucking, messaging, etc., and how soon will the system include these industries?
A: The GRiDD concept works for all transportation sectors, and each have their own specific needs. We started with chauffeured services because this industry was where the need was so obvious to us. There are viable applications to trucking, delivery service companies, and many others where vehicle usage must be maximized to decrease costs and increase profits. We have had preliminary conversations with members of several industries, but our concentration has been making the chauffeured services model prove out. The other verticals we are exploring are not quite as complicated — technologically or politically — as the chauffeured services industry. We are very excited to see the mass adoption of the GNet platform at all levels.
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