Cadillac May Be Ready To Make A Comeback

Posted on November 12, 2018
2019 Cadillac Escalade (Photo: Cadillac)

2019 Cadillac Escalade (Photo: Cadillac)

Five years ago, General Motors' Cadillac luxury brand seemed to be recovering nicely from the Great Recession. In 2012, Cadillac expanded its model lineup with the ATS compact sedan, to compete better with the likes of BMW and Mercedes, and the XTS full-size sedan (to appeal to Cadillac loyalists). This helped drive a 22% surge in domestic deliveries in 2013, to a recent peak of 182,543 units.

However, while the Cadillac brand has found considerable success in China recently, sales have retreated in the U.S. over the past five years. GM's management hopes an aggressive refresh of the Cadillac model lineup can turn things around. Here's why investors should be optimistic.

The Motley Fool article here

Related Topics: Cadillac, Cadillac Escalade, General Motors, OEMs, vehicle sales

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