Operations

Operator Pursues Franchise Strategy For Sales & Marketing

Posted on November 7, 2018
Rick Versace, CEO and founder of A1A Airport & Limousine Service, is launching a national advertising, sales, and marketing program for franchisees under the A1A logo. (photo: Rick Versace)
Rick Versace, CEO and founder of A1A Airport & Limousine Service, is launching a national advertising, sales, and marketing program for franchisees under the A1A logo. (photo: Rick Versace)

ATLANTIC CITY, N.J. -- Rick Versace, CEO of A1A Airport & Limousine Service, announced a franchise strategy on Nov. 5 to unite the luxury ground transportation industry.

“The seismic market shifts which have impacted the luxury ground transportation industry make this the perfect opportunity," said Versace, the founder of A1A Franchise Corp.  “We are consolidating the industry without acquiring companies using the franchise model."

The industry is consolidating, and mergers and acquisitions are increasing. The A1A Franchise focuses on the synergies from a national advertising, sales, and marketing program created exclusively for A1A franchisees.

Why franchise? Franchising involves a strict adherence to standardized processes, a mission driven brand development approach, collective economies of scale, and nationwide brand consciousness while constantly supporting best practices and insuring brand integrity and authenticity.

Almost every major brand you can think of is a franchise. In the U.S., there are more than 4,000 franchise brands. Franchises facilitate rapid growth, standardization, and the ability to penetrate major markets quickly by capturing market share.

“From the beginning, we embarked on a vision to command an increase in market share by developing a digital marketing strategy that targets specific verticals," said John Driedger, franchise director at A1A who has brought many franchise brands to market.

The franchise system is essentially an advertising cooperative where franchises invest 5% of their gross revenue in the national advertising and sales program and pay a 2% royalty fee. That money is pooled and directed back to franchise partners achieving synergist results due to scale.

Aside from the digital marketing strategy, A1A has developed a national sales team and an affiliate team to represent the franchisees at every major industry trade exposition and trade show.

Franchisees keep their existing brand and simply add the A1A logo to gain nationwide recognition.

In addition to cutting edge digital marketing and sales strategies, franchisees benefit from a host of programs developed to drive value and assure increased profits by negotiated volume discounts on insurance, tires, vehicle acquisition, leasing, office supplies, merchant processing, and dedicated funding options.

Creating these win/win alliances will maximize the economies of scale that franchisees can realize through its collective buying power.

Source: A1A press release

Related Topics: advertising, Florida operators, Rick Versace, Sales & Marketing

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