People

Strong Service Practices Inspire LCT East Lincoln Video

Martin Romjue
Posted on October 23, 2018
Ode To The Livery video starring (L to R): Tony McCarthy as the funeral director, David Bastian, Goober gangsters "Big Al" Rodominski and Peter McGennis, and Towne employees Norm Liss and Steven Yox. (photo: Galora Productions)
Ode To The Livery video starring (L to R): Tony McCarthy as the funeral director, David Bastian, Goober gangsters "Big Al" Rodominski and Peter McGennis, and Towne employees Norm Liss and Steven Yox. (photo: Galora Productions)

ATLANTIC CITY, N.J. — A video that sells a popular product persuades even more viewers when it tells a story about how to succeed.

Such is the case with this year’s “Ode To The Livery” video sponsored by industry fleet vehicle dealer, Towne Livery of Orchard Park, N.Y. Towne’s vehicle promotional videos have become an annual tradition at LCT events, with this year’s LCT East Show the fourth in a row to be promoted by a Towne video. It ties in with the Western theme of the show: “On The Road To Success.”

 

Round Up On Real Street

Towne Livery's David Bastian in a promotional illustration for the video.
Towne Livery's David Bastian in a promotional illustration for the video.

Bastian wanted to communicate a positive message to the luxury ground transportation industry this year as it collectively tries to make sense of and maneuver in a market saturated with app-based ride-hail services. He was inspired by a company in his hometown Buffalo, N.Y. region, Liberty Yellow Cab, whose owner Bill Yuhnke changed how he did business instead of surrendering the market to TNCs.

“Bill got involved with community events, changed the look of his logo and the way his cars look, and embraced apps, a call center, and more technology,” Bastian said. “He’s winning now. Uber is not beating him. His business has increased.” He also sponsored Buffalo Bills games' radio broadcasts, increased his driver training, and bought a Lincoln MKS and MKT.

Gangster "Big Al" Rodominiski and "Deputy" David Bastian on the set. (photo: Galora)
Gangster "Big Al" Rodominiski and "Deputy" David Bastian on the set. (photo: Galora)
Giddyap For Fleet Success

Of course, for limo operators, using the starring black Lincoln horses — the MKT Town Car, Navigator, and Continental — helps up their game, too, as the video underscores.

“We confront and run them out of town,” Bastian said of the plot. “If you up your game by buying brand new Lincolns, you have the best vehicles matched to professionally dressed and trained chauffeurs with the best technology. You, too, can run the ‘Goober Gang’ out of town, or at least compete with them.”

The shootout consists of the dueling competitors hitting smartphone apps. “We drew our smartphones and hit buttons on the apps because we don’t want to condone violence with guns,” Bastian said.

Inspiration for a video: The Uber driver in pajama pants dropping off a rider at the Ritz-Carlton in Washington, D.C. (Facebook)
Inspiration for a video: The Uber driver in pajama pants dropping off a rider at the Ritz-Carlton in Washington, D.C. (Facebook)
Video Tell-All

The Towne video once again was directed, produced, and arranged by Galora Productions. Owner Peter McGennis was the director and producer. “Big Al” Rodominski, a salesman at Towne Chrysler Dodge Jeep, also stars as the bad “Goober Guy” wearing red pajama pants. His outfit was inspired by an actual shot of an Uber driver unloading his car trunk in front of the Washington, D.C. Ritz-Carlton that was posted on Facebook.

The video scenes were all shot Oct. 18 at the Fantasy Island amusement park near Buffalo, where the production team was allowed full access to a western small town themed section.

McGennis also provided the voice and original music and lyrics for the guitarist played by the bearded Norman Liss, an employee at Towne Auto who helps out Towne Livery at trade shows. The video also stars other recurring character actors and Towne employees, including Steven Yox and Tony McCarthy.

Bastian plays the lead role in the video as the smartphone slinger whose livery calvary comes to the rescue against Goober gangsters. (photo: Galora)
Bastian plays the lead role in the video as the smartphone slinger whose livery calvary comes to the rescue against Goober gangsters. (photo: Galora)
“Ode To Livery” reflects a lot of details the average viewer may not catch the first time around. For example, one of the MKTs is silver in color, to represent the horse “Silver,” and showcase a special edition MKT Towne has available in inventory.
Bastian’s badge, which says “Lincoln County Regulator,” was chosen because of the name “Lincoln” and the irony of Uber and TNCs not being regulated properly. His character is a deputized regulator, not a sheriff.

“This is a parody of how the operator perceives the TNCs,” Bastian said. “We put a lot of work into the detail.”

The video will also debut at the Denim N’ Diamonds LCT People’s Choice Awards Celebration on Monday, Nov. 5 from 5:30 p.m. to 7 p.m. during the show at Harrah’s Atlantic City.

Bastian and Towne so far have done four videos for LCT East and four for the International LCT Show, 2015 to 2018. Videos here @ LCTMag.com. He’s planning his ninth promotional video for the International LCT Show in Las Vegas, March 24-27, 2019.

LCT EAST REGISTRATION LINK HERE

VIDEO LINK HERE

Related Topics: David Bastian, dealerships, LCT-NLA Show East, limo tradeshows, Lincoln, Lincoln Limousine & Livery Vehicles, Lincoln MKT Town Car, Lincoln Navigator, Lincoln-Continental, marketing/promotions, Towne Livery, tradeshow preparation, video

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Towne Livery 2018 LCT East Lincoln Promo Video

Towne Livery releases a promotional video tied in to the Old West-style "On The Road To Success" theme of the LCT-NLA Show East in Atlantic City, N.J., Nov. 4-6, 2018. Check out the smart shootout.