Operations

Arizona Affiliate Manager Calls For Unity

Lexi Tucker
Posted on October 17, 2018

(r to l) Anthony Asaro, affiliate manager for Desert Rose Worldwide Transportation, with his wife Annie.

(r to l) Anthony Asaro, affiliate manager for Desert Rose Worldwide Transportation, with his wife Annie.

PHOENIX, Ariz. — Although Anthony Asaro, affiliate manager for Desert Rose Worldwide Transportation, has only been active in the business for about a year, he grew up watching his parents, Tony and Sandy Asaro, run their company.

As they ran the business out of their home, he got to observe them working hard answering phones at all hours of the day and constantly grinding to build the business they still run today. “It’s something I always wanted to be a part of,” he says. “We are a tight family who love and want to be there for each other. I hope I can one day take over for them and keep the family legacy alive.”

Achieving More Together

In order for him to take the steps needed to progress in the industry, he needed to get out there and make a name for himself. “Networking is huge. This industry relies on a lot of word-of-mouth recommendations. You want to get into groups that are the right fit for you that will help people put a face to your name and introduce you to others,” he says.

As a younger operator, he wants to see more people come together to achieve industry solidarity. “As in many other industries, there can be a lot of politics. But what we have to remember is we all started and got to where we are now by helping each other. I wish we could get back to that; the days where you could make solid deals with just a handshake,” he explains.

In the relatively short time he’s officially been a part of Desert Rose, he’s focused on getting to know fellow operators and learning from some of the best. Everyone knows the best way to become a solid affiliate manager is to be a social butterfly, and Asaro has taken this to heart. He regularly speaks with San Francisco operator Dave Uziel of UrbanBCN, and fosters connections with other young operators across the country through the NextGen group (a group with similar goals as the LCT Fast 40).

(center) Tony and Sandy Asaro, company owners and Anthony's parents, with Phoenix Suns cheerleaders.

(center) Tony and Sandy Asaro, company owners and Anthony's parents, with Phoenix Suns cheerleaders.

Moving Along And Growing Strong

His parents originally started the company in Long Island, N.Y., under the name A&S Limousines. They quickly realized the market was saturated with many competitors, so after doing a great deal of research, they decided to move out to Phoenix. “This was at a time when nothing was out here except desert and orange groves,” he jokes. “We had one of the first limousines in the state of Arizona with a white body and black top. We drove it out from New York and it took us 10 days to cross the country.”

The company's logo

The company's logo

The company now runs 32 vehicles, with a fleet made up of all fleet vehicle types: Sedans, SUVs, minibuses, Sprinter vans, stretches, and even hearses. They cater heavily to the corporate sector, since Phoenix is a hub for VIPs and executives. “We are the official ground transportation company for the Phoenix Suns and Talking Stick Resort Arena.”

Asaro hopes to continue to grow in the business and eventually take over the daily operations so his parents can retire. He’d also like to give the motorcoach market a try and is doing a lot of research and testing to ensure coaches are a good fit for his service.

Related Topics: Arizona operators, customer service, family businesses, industry education, LCTFast40, Millennials, sports team transportation

Lexi Tucker Senior Editor
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