Operations

Operator's Company Wrongly Named In Limo Crash Coverage

Posted on October 11, 2018
Prestige Limousine Service in Rochester, N.Y., immediately had to post a notice on its website home page the morning after the Oct. 6 fatal limousine crash stating they were not the company involved. (photo: Screen capture of Prestige website)
Prestige Limousine Service in Rochester, N.Y., immediately had to post a notice on its website home page the morning after the Oct. 6 fatal limousine crash stating they were not the company involved. (photo: Screen capture of Prestige website)

Chuck Thomas, the owner of Prestige Limousine Service in Rochester, N.Y., woke up to a crisis communication nightmare Sunday morning.

A national Sunday morning TV news show was reporting that his company was involved in a fatal limousine crash that claimed the lives of 20 people Saturday afternoon. The news program included an image of his 50-year-old limo company's business website as part of its coverage. There was one major problem: the news program identified the wrong Prestige Limousine.

Cleveland Plain Dealer article here

Related Topics: crisis management, handling the media, limo crashes, media, New York operators, public relations

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