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The purpose of the rebranding is to help its customers create a better awareness of available services and a clearer understanding of how the company’s behind-the-wheel training programs can work together to address various fleet needs. The name chosen for the brand is deeply rooted in the company’s three decades of history.
Driving Dynamics’ curriculum for its light-to-medium duty safety training is based on a major automotive safety research study that determined 90% of all traffic crashes can be avoided when a driver has one more second to react and knows what to do with it. Since the company’s founding, the One Second Advantage has been, and to this day is, the cornerstone philosophy of all training programs offered by Driving Dynamics to drivers that operate passenger vehicles through mid-sized trucks.
"Over the years the breadth and variety of our hands-on training has expanded and continues to grow. We realized it was time to pull these complementary services under one umbrella brand. In considering a name which could best speak to the underlying principles of our training, the choice was obvious,” said Art Liggio, Driving Dynamics president and CEO.
Below is a list of current training services under the new DriverAdvantage brand:
DriveReadyAdvantage —Advanced Crash Avoidance Techniques and Vehicle Control
DriveRightAdvantage — Blended Behavioral Coaching with Skills Training and Exercises
Drive360Advantage — Instructor-Led Mobile Simulation Courses
FreshStartAdvantage — High Risk Driver Training Programs
DriverAuditAdvantage — Manager’s Training for Ride-Along Coaching
Truck&TrailerAdvantage — Light Truck and Trailer Course
FleetChoiceAdvantage — Job Specific Vehicles/ Custom Courses
OutReachAdvantage — Corporate-Sponsored Community Training Events
TeenDriverAdvantage — Corporate-Sponsored Teen Driver Training
About Driving Dynamics Inc.
Driving Dynamics provides advanced performance driver and safety training and fleet risk management services throughout North America. In business for more than 30 years, its behind-the-wheel, eLearning, and simulator training and driver risk programs are based on sound research, proven learning methodologies, and expert instruction.
Headquartered in Newark, Del., Driving Dynamics has earned its position as an accomplished provider of impactful driver training. In 2017 and 2018 it was named as Top-20 Safety & Health Company by Training Industry Inc. Through its business lines, the company offers services for fleet professionals and drivers of passenger cars through commercial motor vehicles.
Source: Press Release
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