Limo Minority Group Hires Publisher As Its New Leader

Posted on September 11, 2018
The nation's foremost luxury ground transportation trade association welcomes veteran publisher Barbara Oliver as executive director. (photo: MLOA)

The nation's foremost luxury ground transportation trade association welcomes veteran publisher Barbara Oliver as executive director. (photo: MLOA)

HENDERSON, Nev. — The Minority Limousine Operators of America (MLOA) hired Barbara Oliver, publisher of Minority Business Entrepreneur (MBE) Magazine, on Sept. 1 as its new executive director.

Oliver has accepted the role on a temporary one-year basis, with the option to extend her duties if she prefers.

Oliver said she happened to be on a conference call with MLOA President Maurice Brewster of Mosaic Global Transportation, who suggested her for the executive director positon.

“It’s hard for me to say no to certain people — and Maurice is certainly one of them,” she said with a laugh. “We spent a month working out the details for making this happen, since I do have a day job and I wanted to guarantee that I can give the time required to make it a successful partnership.”

If Oliver’s name sounds familiar, it may be because of that day job as publisher of the award-winning MBE trade magazine (, as well as her role as president of the minority- and woman-owned Enterprise Publishing Inc.

Her time with MBE has, in fact, given her “a periphery view of the transportation industry” well before she first teamed up with the MLOA.

“MBE was born from the transportation area,” Oliver said, explaining that the previous owner was inspired to found the publication by reading about minority business opportunities in Department of Transportation work, but that “nobody was really talking to minority businesses to let them know about these opportunities.”

Oliver also is an active supporter of the Western Regional Minority Supplier Development Council and serves on various committees for the Women’s Business Enterprise Council-West, Women’s Business Enterprise National Council, and the MLOA. She has been a keynote speaker, moderator, and panelist, and is the recipient of several organization awards. The wife and mother of two is a native of Jamaica who earned her B.A. degree in English Literature from Loyola Marymount University in Los Angeles.

Philip Jagiela, the MLOA director of sales and marketing, is no longer in that post, which he held since Oct. 1, 2016, the MLOA said.


Source: MLOA press release

Related Topics: executive changes, limo associations, Maurice Brewster, Minority Limousine Operators of America, minority-owned businesses, new hires

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