Vehicles

Luxury Carmaker Nixes Driverless Tech In Favor Of Humans

Posted on August 23, 2018
Rolls Royce sedans won't ever be pulling up to the curb by themselves if the luxury sedan maker gets its way. (Flickr.com photo by Eli Christman)

Rolls Royce sedans won't ever be pulling up to the curb by themselves if the luxury sedan maker gets its way. (Flickr.com photo by Eli Christman)

Rolls Royce, one of the most prestigious vehicle brands in the world, said Aug. 18 it will not be investing in driveress car technology, opting for a conventional chauffer driver to take the wheel of their creations to come.

Showing its individuality, Rolls Royce is not following in the footsteps of Jaguar, Volvo and BMW; all of which are desperate to cross the finishing line and launch the first completely autonomous luxury car.

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Related Topics: autonomous vehicles, driverless cars, Europe, mobile technology, OEMs, premium luxury sedans, Rolls-Royce, self-driving vehicles

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