BusBank made a move to keep their business modern.
You might be familiar with the company through a past article on how to match service to your location, but LCT wanted to dig a little deeper to discover how she and her husband Jimmy first got involved in the world of stretch limousines.
Jimmy was a car dealer when he met and fell in love with Susy in 1983. Originally from Venezuela, her family kicked her out because she married an American. Ties were restored in 1986 when their daughter Jennifer was born. In 1987, the couple went to a car auction in Dallas, where Jimmy ended up being the last bidder on a limousine for $13,500.
Jimmy went to the bank to get a loan to pay for it in March, right before prom season. “The banker said we saved his life, because his wife wanted to get their son a limo for prom and every company in the area was booked,” she explains. They went downtown to get a limousine license, and were planning on selling the limo after the event.
However, word of mouth caught on and the limo was booked every weekend. Jimmy’s rented tux was eventually bought outright, and in five months the limousine was paid for. To drum up even more business, Susy opened a bridal store in 1989. She packaged dresses along with luxury transportation service, and always had a limo parked out front to draw in curious clients.
In 2003, she sold Paris Bridal Formal. “Our other companies helped us get where we are today,” she says. Jimmy is now a day trader in the stock market and manages their three gas stations with convenience stores, while she manages Paris Limousine.
Susy has learned many lessons over 30+ years of running the company. Being outgoing is a must to succeed in this business. You must be truthful and let potential clients into your showroom to prove your transparency.
Unfortunately, she’s also learned to be very careful about what clients could construe as sexual harassment. “We no longer allow our chauffeurs to extend a hand to help passengers off our vehicles,” she says.
She’s stopped worrying so much about TNCs and is directing her focus on selling what luxury transportation companies offer that’s better. “We cannot fight Uber; we have to be in front of them. Promote yourself and your licenses and insurance. The more you talk about Uber, the more you’re giving them name recognition. Do your best and focus on yourself.”
A few other tips she has are as follows:
What many companies seem to have forgotten is the reason why people will pay more for a luxury service is because they expect to be treated a certain way when
The Paris Limousine understanding is what happens in the back of the limo stays there. “Everyone is the same in our cars, whether they are rich or poor. When you pay what we charge, you are the king and queen of the backseat.”
One of Susy’s most admirable qualities is the way she stands behind her husband 100%, even when it’s hard. While Susy is the one running the company, people tend to perceive it’s actually Jimmy.
While she is open to selling the company, it has to be the right buyer. “If you don’t like what you do, you won’t succeed. If you do, it ceases to be work. I love it so much it would take a truly exceptional person to take over.” And in the future, that very person may be her beloved grandson Parker, 7. But that story likely won’t be told for at least another 15 years or so.
BusBank made a move to keep their business modern.
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