Vehicles

Navigator Attracts Younger, Tech-Savvy Consumers

Posted on June 25, 2018
Is this the new prefrence of Millennial car buyers? (Photo: Lincoln)

Is this the new prefrence of Millennial car buyers? (Photo: Lincoln)

The addition of popular traffic app Waze and access to Alexa skills via Lincoln+Alexa is leading younger, more tech-savvy buyers to the all-new Lincoln Navigator, according to Ford Motor. The Navigator, which enjoyed a 122% increase in sales year-over-year in May, is luring buyers away from high-end competitors.

MediaPost article here

Related Topics: Lincoln, Lincoln Navigator, Millennials, new vehicles, SUVs, vehicle technology, youth marketing

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