Lincoln Cuts Back On Fleets, Courts Millennials

Posted on May 7, 2018
Lincoln to court Millennials (Photo: Lincoln)

Lincoln to court Millennials (Photo: Lincoln)

Lincoln is also focusing more on leasing rather than traditional purchasing to court Millennials who have shown a preference for monthly payments, rather than outright purchase now that the company is producing cars that appeal to those under the age of 40.

Road Show article here

Related Topics: Fleet Vehicles, Lincoln, Millennials, vehicle sales

Comments ( 0 )
More Stories
The Aviator is one of many well-selling vehicles (Photo: Lincoln)

Lincoln Becomes Ford's Hero

Not only were the luxury automaker's fourth-quarter sales up by 17.8%, but its entire year sales increased by an impressive 8.4%.