Lincoln Cuts Back On Fleets, Courts Millennials

Posted on May 7, 2018
Lincoln to court Millennials (Photo: Lincoln)

Lincoln to court Millennials (Photo: Lincoln)

Lincoln is also focusing more on leasing rather than traditional purchasing to court Millennials who have shown a preference for monthly payments, rather than outright purchase now that the company is producing cars that appeal to those under the age of 40.

Road Show article here

Related Topics: Fleet Vehicles, Lincoln, Millennials, vehicle sales

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