The survey shows an industry that serves a broad range of customers and moves them with great fuel efficiency.
After giving a rousing opening address, "Laying the Foundation for a Successful Business," Faeth set the theme that pervaded the presentations from multiple speakers: Client retention and acquisition lies within building tight, genuine relationships.
"If there's no relationship, what's setting your services apart from Uber or Lyft? When you build that true, deep connection, you'll have an opportunity to recover from a future service failure and eventually upsell other services to your client."
Faeth also gave talks on upselling, downselling, and crosselling, and brought operators/sales whizzes Nina Parson (A Touch of Class Limousine Service, Valley City, Ohio) and Mike Barreto (Eagle Chauffuered Services, Brookhaven, Penn.) onstage to discuss how to master the RFP process.
(Be on the lookout for extended coverage of these sessions in future issues of LCT Magazine).
Related Topics: airlines, Bill Faeth, Book.limo, continuing education, Grech Motors, hotels, iCars, industry education, industry events, Limo Anywhere, Limo U, Nashville operators, Sales & Marketing, salesperson, Tennessee operators, working with event planners, working with hotels
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