New Owner Finds Best Fit With Montana Limo Service

Martin Romjue
Posted on April 4, 2018
Wild Horse Limousine's new owner Jason Koller with previous owners Allison and Marc Rold (photo: Rolds)

Wild Horse Limousine's new owner Jason Koller with previous owners Allison and Marc Rold (photo: Rolds)

KALISPELL, Montana --- Wild Horse Limousine, a four-vehicle company that has established itself as a go-to brand in northwestern Montana, changed hands recently as its previous owners and founders pursue new interests and a younger businessman seeks new adventures.

For buyer and seller, the deal offers some ideals: New owner Jason Koller expands on his experience while former owners Marc and Allison Rold stay on as part-time chauffeurs. The deal closed Dec. 26, 2017.

Koller, who has worked in the region's auto repair business for 20 years, attended his first International LCT Show last month along with the Rolds, who likely went to their last one. They started Wild Horse in 2002.

"Six months ago I never would have thought I’d be in the limo business," Koller told LCT. "I realized I'd like to run a business myself and this looked like a good fit and was available. I’m used to customer service, handling schedules, and dealing with automobiles."

Koller will house and run his fleet out of a personal, private repair facility that can accommodate the Lincoln MKT Town Car, two Ford Expedition SUVs, and one limo-style Mercedes-Benz Sprinter van. In addition to the Rolds, Wild Horse has six other part-time chauffeurs.

Wild Horse Limousine mostly serves a 100-mile radius centered in Kalispell that includes such well known natural tourism destinations as the towns of Whitefish and Big Fork, Flathead and Whitefish lakes, and Glacier National Park. Wild Horse's client mix reflects the region's strong mix of summer and winter tourism, vacation and recreational businesses, and medical community. The company also does affiliate work for major networks such as Empire CLS and Limo Link.

Koller looks forward to growing his service locally, upgrading the website, and eventually adding a 25-passenger minibus. "I've been doing a lot of driving, so I can build those relationships with repeat customers and become more familiar with their communities."

Since the sale closed, former owner Marc Rold has been working as a business coach, drawing upon his 40 years of experience including 16 years as an operator.

"I focus on helping other businesses, both local and national, to achieve excellent customer service, establish a strong safety culture, and build a profitable and sustainable enterprise," Rold told LCT. "We enjoyed last month's ILCT catching up with many of our friends from our 16 years of attending these important gatherings, and look forward to maintaining those relationships in other ways."

Related Topics: business deals, mergers & acquisitions, Montana operators, small business, small-fleet operators

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