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Ford/Lincoln Showcases Generosity For Industry Causes

Martin Romjue
Posted on March 16, 2018
Craig Hall, marketing manager for Ford/Lincoln Limousine & Livery Vehicles, during the LCT Magazine Awards Celebration, Tuesday, March 13, 2018 during the International LCT Show in Las Vegas (LCT photo)
Craig Hall, marketing manager for Ford/Lincoln Limousine & Livery Vehicles, during the LCT Magazine Awards Celebration, Tuesday, March 13, 2018 during the International LCT Show in Las Vegas (LCT photo)

[NOTE TO READERS: This revised article first appeared in the March 13 edition of the International LCT Show Daily].

MANDALAY BAY, Las Vegas --- As a leading sponsor of the National Limousine Association, the International LCT Show, and the annual LCT Magazine Awards Celebration, Ford/Lincoln Limousine & Livery Vehicles offered a number of promotional giveaways and donations March 12-14 during the event, the largest global gathering of luxury ground transportation companies, vendors, and operators and executives.

During its long history with the Show, Ford/Lincoln has proven to be the industry's strongest pillar of OEM support.

  • Ford/Lincoln donated a check for $65,000 to the NLA's Harold Berkman Memorial Fund based on a special promotion to customers last fall. Craig Hall, national sales and marketing manager for Ford Motor Company, presented a check March 13 to NLA leaders at the LCT Magazine Awards Celebration.
  • Ford/Lincoln also raffled off an I-Phone X and three Lincoln-branded jackets to lucky attendees. Hall talked about the Lincoln Continental being the top safety pick by the Insurance Institute for Highway Safety and the Lincoln Navigator chosen as the Truck of the Year by a jury of U.S. and Canadian journalists at the 2018 North American International Auto Show.
  • The livery vehicle maker also gave away Apple iPhone X smartphones and Lincoln jackets in four separate drawings at the Ford/Lincoln booth in the exhibit hall. Attendees registered at the Ford booth beforehand to be eligible for the drawing and had to be present to win. Two drawings were held March 12 at 6 p.m. and 7 p.m. and two more the next day at 1:30 p.m. and 3 p.m.

During the awards gala, the Berkman Fund donated a check for $25,000 to the Make-A-Wish Foundation, a charity many operators partner with in providing limousine rides and destination experiences for children battling cancer.

[More coverage and photos coming in the May Post-Show issue of LCT Magazine]

Related Topics: charity, Craig Hall, Ford, Harold Berkman Memorial Fund, ILCT 2018, industry charity, Lincoln Limousine & Livery Vehicles, National Limousine Association

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