This promotional approach nurtures leads through targeted email campaigns and helps reach new clients while keeping loyal ones.
LAS VEGAS, Nev. — While male operators vastly outnumber their female counterparts, women are uniquely equipped to provide something vital to run a luxury service: The innate ability to nurture and collaborate.
“This industry is tailor made for women; it’s organic to who we are,” said Sara Eastwood-Richardson, LCT publisher and host of the session sponsored by Beau Chauffeur Services of Sonoma, Calif. She also underscored the importance of females taking industry leadership roles. “We need the sophistication that's unique to women in groups like the NLA and your local associations.”
Christina Zanone of Beau Chauffeur Services described how she felt fortunate to work with good men like Thomas Buck, owner of Beau, who respects her role as an affiliate manager and treats her as an equal.
Shannon Faulkner of Delphis Creative in Gig Harbor, Wash., a contractor hired to help with LCT events marketing, also told the story of how she became an entrepreneur and shared her tips to building a strong business.
Operators, who connected over a plated lunch of minestrone soup, chicken caesar salad, and raspberry chocolate mousse, were then given the opportunity to present questions and comments to the group.
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