Operations

How To Vet Affiliates With The Help Of Tech

Lexi Tucker
Posted on March 16, 2018

[NOTE TO READERS: This article first appeared in the March 14 edition of the International LCT Show Daily].

MANDALAY BAY, Las Vegas --- While Facebook groups are good for leads and quick answers, you shouldn’t just take someone’s word for it — no matter how much you trust them. Besides meeting other operators here at the International LCT Show, a few online resources can aid you when you are looking to work with a company that takes its work, and your clients, seriously. Here’s a list of places to check out potential affiliates and operators who you’ve met during the last few days:

LCTConnect.com

This site created by LCT acts as an affiliate directory where you can view a company’s vehicles, the cities and airports they serve, chauffeur standards, and

much more. To take full advantage of your profile and ensure others can find the important information they need from you, make sure to fill out your profile with as much detail as possible. If you’re looking for examples to model your page after, check out the profiles of Ecko Transportation Worldwide in San Jose, Calif., Overland Chauffeured Services in Kansas City, Mo., or Pontarelli Worldwide Ground Transportation in Chicago.

There are two listing options: Silver ($99 a year) allows you to upload up to 20 photos and three videos, while Gold ($149 for two years) enables you to submit 30 photos, 6 videos, and includes a “featured profile” upgrade for free.

Affiliatevetting.com

A joint effort between Ryan Hilberth of Rental Limo and Joe Guinn of Limo & Bus Compliance, this website is designed to help you identify which state and local authorities an operator must comply with to legally perform work. This is in addition to SAFER, provided by the DOT, where you can look up any operator carrying nine or more passengers across state lines or to and from the airport.

Review Sites (Trip Advisor, Yelp, Google, FB page ratings)

A simple Google of a company will no doubt lead you to its page on a rating site. Look at what kind of ratings they’ve accumulated, and read through any of the

negative ones to help you determine if the client was just being difficult; dissect how the owner handled it. Companies that take the time to respond to reviews and try to make things right prove they care about resolving any stand out issues.

NLA/Association Directories

Operators who are members of the National Limousine Association, as well as their local/state association, likely care a great deal when it comes to making the industry better. If you are a part of a local/state association that doesn’t have an online directory of member companies, it’s important to advocate for one within your organization. A few examples of online directories you can use to find affiliates that are members of associations are http://www.nlaride.com/, https://mloa.wildapricot.org/dir, and http://www.gcla.org/members.

Private messaging through Facebook to create relationships with fellow affiliate managers

Facebook groups are a fantastic networking tool, and you should take advantage of the messenger function to connect with people you are interested in getting to know better rather than just posting “Who do we have in so-and-so” and taking people’s word for it. Are operators recommending someone you have met in person? How can you trust someone you’ve never had any other form of contact with? If you REALLY need a quick answer, don’t ask for an affiliate in a location that has already been requested; use the search function in the sidebar of the group.

Related Topics: affiliate networks, Facebook, How To, ILCT 2018, LCT Connect, limo associations, National Limousine Association, networking, NLA, technology, websites

Lexi Tucker Associate Editor
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