Operator Beats Uber At Its Own Game

Lexi Tucker
Posted on February 14, 2018

Sam Rubin, owner of Four Seasons Concierge

Sam Rubin, owner of Four Seasons Concierge

PARK CITY, Utah — Sam Rubin, owner of Four Seasons Concierge, started driving for Uber when he moved out to Park City six years ago as a way to get out of the house and meet new people; in fact, he was the first Uber driver in Utah when the TNC entered the state.

He quickly grew upset with the so-called technology company after learning the insurance they were providing to cover drivers and passengers wasn’t adequate. “I enjoyed the work, but I wanted to do it the right way,” he says. So, he got the proper insurance needed to be considered a for-hire driver, teamed up with Brandi Maag, another driver in a similar situation, and used his social media background to launch Four Seasons Concierge.

The Robin Hoods Of Luxury Transportation

Since then, Rubin’s company has grown exponentially. He used the Uber app as a marketing platform to give out his business cards to everyone who hopped in his vehicle. In essence, he was taking from the “rich” TNC and giving to the world of legit operators who had fallen to the wayside during the birth of the “on-demand” craze.

“Before Uber came around, I’d never really thought about being in the for-hire transportation industry,” Rubin says. “I had a strong sales background, working for IBM and starting several businesses. I liked meeting new people, and started to see every ride as sales a call.” Through the rides he picked up, he spent time learning about each passenger and gained business this way. “At the end of the day, we grew our business at Uber’s expense.”

As time went on, he had gained a faithful client base poaching riders that now realized Uber had nothing on what luxury transportation companies can do.

Spreading The Wealth

Embracing technology of all kinds has helped Rubin expand his reach. Facebook advertising is now the company’s most effective form of marketing. The company bought its 14th car this week, and has recently arranged its second major airline contract.

He’s now looking to help others achieve what he has through the creation of an on-demand app — for locals, by locals. “After All-Resort Group closed, it really encouraged companies here to work together. With the creation of this platform, we want to get in front of the people who have yet to experience service at our level and let them know we exist. We want to do everything Uber can’t.”

Success Secrets

Reviews are everything. Rubin says reviews on sites like Yelp and Google have helped strengthen the company’s search engine results. He always asks how clients heard about Four Seasons, and review sites are the number one answer. The business sends texts to passengers after every ride asking them about the service, and provides them with Rubin’s personal email and cell phone number in case they feel the need to let their voice be heard.

“Before we got so busy, we’d also send handwritten thank you cards. You always have to look at things from the consumer’s perspective. Ask yourself, ‘If I was a passenger, what would I want done differently?’”

Related Topics: All Resort Group, eNews Exclusive, Facebook marketing, LCTFast40, Millennials, mobile applications, online reviews, Safety & Insurance, social media, TNCs, Uber, Utah operators

Lexi Tucker Senior Editor
Comments ( 15 )
  • Roberto

     | about 2 months ago

    When they show up on your Park City Bitch and Complain Site they wont be happy. Sam Rubio has a Facebook hate site that makes fun of tourists in Park City. It's called Park City Bitch and Complain He mocks and demeans tourists.

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