Pamela Anderson To Reveal Next Stage Of TNC Campaign

Actress, model, and activist Pamela Anderson will hold a press conference Monday, March 12 at 4:15 p.m. during the International LCT Show at Mandalay Bay in Las Vegas, Nev.

[Updated from original article posted on Feb. 8]

LAS VEGAS, Nev. --- Pamela Anderson, who has emerged as the leading celebrity advocate for ridehail passenger safety and responsible drivers, will hold a press conference March 12 to detail the next steps in her ongoing campaign to highlight the problems caused by transportation network companies (TNCs).

The actress, model, and activist is looking to level the playing field through the lens of ride-hailing’s damage to the U.S. economy, according to EVINS Communications, the public relations firm hired by the National Limousine Association to raise awareness of TNC safety problems.

The press conference will be held at 4:15 p.m. during the start of the International LCT Show at the Mandalay Bay in Las Vegas.

TNCs like Uber and Lyft have been among the foremost creators of the gig economy, where independent contract workers, like drivers, are paid per job but must front their own benefits and overhead. The growth of the gig economy has undercut full-time employment in many service sectors.

Anderson's appearance was announced Feb. 8 by the NLA, which has partnered with her through its Ride Responsibly program to publicize the safety risks involving TNCs. Anderson has so far appeared in two NLA public service announcement (PSA) videos targeted to ridehail passengers: The Signs & The Driving Game.

Pamela Anderson in her latest PSA, The Signs, for the National Limousine Association (photo: PSA video)

Anderson will also talk about her work with the NLA, the success of her PSA, and concerns about the state of ridehailing. She will then demand a call to action, urging everyone to become more aware of the dangerous business practices of ridehail apps.

The appearance was arranged by the NLA's Public Relations Committee, led by board directors Jason Kaplan and Scott Solombrino, and New York-based Evins. Solombrino will be joined by NLA President Gary Buffo in asking Anderson questions at the conference.

Anderson appears in The Driving Game from 2016 (photo: PSA video)

Before the official start of the International LCT Show, the NLA will host an online auction for signed photographs with Anderson. Five auction winners will have the opportunity to meet Pamela for a brief photo opp. The NLA will release more information soon on how to bid.

The International LCT Show runs from March 11-14. REGISTRATION HERE