Operations

Pamela Anderson Ride Safety Video Draws Big Name Media

Posted on January 10, 2018

NEW YORK – The National Limousine Association’s Ride Responsibly initiative and Promoting Awareness, Victim Empowerment (PAVE) have produced a public service campaign starring actress, activist, and sexual violence survivor Pamela Anderson that draws attention to the numerous sexual assaults related to ride-hailing vehicles, and questions if these resulted from insufficient background checks. The PSA serves as a call-to-action following alarming revelations of sexual harassment and assault that reach far beyond Hollywood and Washington, D.C.

The video can be see here.

Since its release Jan. 8, the video and campaign have attracted worldwide media coverage:

London, U.K. Daily Mail: Pamela Anderson Describes 'Uncomfortable' Uber Ride

TMZ.com: PAMELA ANDERSON NEW RIDE-HAIL PSA... Tied to #MeToo

New York Times: Ad Warns Riders About Uber and Lyft, But Some Call It Alarmist

Huff Post: Enough Is Enough

Other media outlets reporting on the PSA include: US Weekly, ETCanada.com, the New York Post's Page Six, PR Newsire, and the German media outlet, Volkskrant.

The video, titled “The Signs," is Pamela’s second PSA for the Ride Responsibly initiative, and comes on the heels of the #MeToo movement. The PSA is a stark reminder that even getting from point A to B carries risk, particularly if you are not conscientious of the service you choose.

Full press release here

Related Topics: driver behavior, Lyft, media, National Limousine Association, NLA, passenger safety, public relations, Ride Responsibly, Safety, Sexual Assault, TNCs, Uber

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