Vehicles

Lincoln Taking On BMW, Audi, And Mercedes-Benz

Posted on October 9, 2017

Borrowing a page from Lexus' mid-2000s "relentless pursuit of perfection" marketing and advertising campaign — but with a suave, "Mad Men"-like American updating and the hiring of Matthew McConaughey as a pitchman — Lincoln is speaking softly, not shouting.

Business Insider article here

Related Topics: Audi, BMW, Lincoln, Lincoln Motor Company, Lincoln-Continental, Mercedes-Benz, OEMs

Comments ( 0 )
More Stories
The Aviator is one of many well-selling vehicles (Photo: Lincoln)
News

Lincoln Becomes Ford's Hero

Not only were the luxury automaker's fourth-quarter sales up by 17.8%, but its entire year sales increased by an impressive 8.4%.

2010 Prevost H3-45 VIP (photo: Limoforsale.com)
News

Prevost Ready For A Second Round

Vehicle Pick of the Week: Motorcoaches often last up to one million miles or more. By that standard, this used bus comes with plenty of fleet life.