Vehicles

Lincoln Taking On BMW, Audi, And Mercedes-Benz

Posted on October 9, 2017
Photo via Lincoln
Photo via Lincoln

Borrowing a page from Lexus' mid-2000s "relentless pursuit of perfection" marketing and advertising campaign — but with a suave, "Mad Men"-like American updating and the hiring of Matthew McConaughey as a pitchman — Lincoln is speaking softly, not shouting.

Business Insider article here

Related Topics: Audi, BMW, Lincoln, Lincoln Motor Company, Lincoln-Continental, Mercedes-Benz, OEMs

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