Industry Research

ABA Sees 62% Increase In Business Spurred By Convention

Posted on June 23, 2017

Trade show floor of ABA Marketplace 2017 held in Cleveland, Ohio Jan. 13-17 (photo courtesy of ABA)
Trade show floor of ABA Marketplace 2017 held in Cleveland, Ohio Jan. 13-17 (photo courtesy of ABA)
WASHINGTON, D.C. – The American Bus Association (ABA) on June 20 released the booked business results from its 2017 Annual Meeting & Marketplace in Cleveland, Jan. 13-17, which will result in more than $115.9 million in business.

The John Dunham and Associates (JDA) survey results indicate $115.9 million in business will be booked as a direct result of Marketplace. This is a 62% increase in business generated from Marketplace 2016 and the second largest total business booked from the show in the past five years.


The average total business booked due to Marketplace was up dramatically in 2017, with the average business booked on the floor of $21,110 nearly double that of 2016, according to the JDA annual post-event survey of delegates. They included about 3,300 participants representing 1,450 companies and organizations ranging from motorcoach operators to destination marketing organizations to hotels.

Click to enlarge (graphic from ABA)
Click to enlarge (graphic from ABA)

This included a number of sales of new motorcoaches to operators that were made on the trade floor. The survey also showed the average amount of business booked per company that booked business because of Marketplace was $107,741.

Click to enlarge (graphic from ABA)
Click to enlarge (graphic from ABA)
“These results show ABA’s Annual Meeting & Marketplace is the number one group travel show in North America with the greatest ROI,” said ABA President & CEO Peter Pantuso, CTIS. “This is where you want to come if you want to kick off your business year on the right foot – it is where real business gets done.”

The 2018 ABA Annual Meeting & Marketplace will be held in Charlotte, N.C., Jan. 26-30, 2018. Registration is open with early bird discounts available. Informatioin: buses.org/marketplace.

About the Survey

The ABA commissioned JDA to estimate the amount of business booked at its Marketplace 2017 event. Data on the amount of business generated through Marketplace 2017 were derived from the survey questions, and were broken out by three categories: Business booked at Marketplace 2017, business booked following Marketplace 2017, and the additional anticipated business not yet booked that the respondents expected to generate because of Marketplace 2017 contacts. The results were then checked for consistency, and then aggregated with the results of the model.

About the American Bus Association
The American Bus Association (ABA) is the trade organization of the intercity bus industry with more than 1,000 motorcoach and tour company members in the U.S. and Canada. Its members operate charter, tour, regular route, airport express, special operations and contract services. Another 2,800 members are travel and tourism organizations and suppliers of bus products and services who partner with the North American motorcoach industry. Information: www.buses.org

Source: ABA press release

Related Topics: American Bus Association, charter and tour operators, investment, meetings and conventions, motorcoach operators

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