Genesis Poses Challenge To German Automakers

Posted on May 1, 2017

Photo via Genesis
Eager to tap into the luxury profit margins enjoyed by BMW, Audi, Mercedes-Benz and Lexus, Hyundai is calling its luxury brand “Genesis”: The name it gave its first upscale sedan modeled after the BMW 5-Series, and a coupe it pitted against, among other two-seaters, The Ford Mustang. Then came the Hyundai Equus, a shot at the heart of the luxury sedan market, but that sold roughly as well as parkas in Hawaii.

Forbes article here

Related Topics: Genesis G90, Hyundai, new vehicles, premium luxury sedans, sedans, Vehicle Reviews

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