Vehicles

Genesis Poses Challenge To German Automakers

Posted on May 1, 2017

Photo via Genesis
Photo via Genesis
Eager to tap into the luxury profit margins enjoyed by BMW, Audi, Mercedes-Benz and Lexus, Hyundai is calling its luxury brand “Genesis”: The name it gave its first upscale sedan modeled after the BMW 5-Series, and a coupe it pitted against, among other two-seaters, The Ford Mustang. Then came the Hyundai Equus, a shot at the heart of the luxury sedan market, but that sold roughly as well as parkas in Hawaii.

Forbes article here

Related Topics: Genesis G90, Hyundai, new sedans, new vehicles, premium luxury sedans, sedans, Vehicle Reviews

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