Spending is estimated to advance another 7.1% in 2018 and will expand to $1.7 trillion total by 2022.
Selim and Umut Aslan, owners of MIB Worldwide Chauffeured Services, work tirelessly to ensure their company does things the right way — and their clients certainly notice.
Do What’s Right
The state’s notorious reputation often has fellow operators asking many questions. “When we go to other states and we tell others how we run our company, the initial reaction is often pity. They say, ‘how do you make money?’ But the answer is you just get used to it,” Selim says.
This tactic has certainly worked for them, as they now operate 15 vehicles, including Chrysler 300s, Lincoln MKTs (which they like because they can upsell for the luggage space), SUVs, a Sprinter, and a minibus. They serve many corporate clients who also use them on their own personal trips. “I can proudly say the vast majority of our clients are our own. Farm-in work is only about 10% of our gross profit,” Selim says.
Learn From Other’s Mistakes
Selim came to the U.S. in 2004 as a college student from Turkey, and started working for a transportation company that allegedly skirted regulations in 2007. According to him, they didn’t pay their staff overtime. He had an argument with the owner over this in 2009, and quit the company knowing he and his brother could start their own business doing things the right way.
The lessons the brothers have learned over the years have helped their business grow. For example, if something goes wrong, don’t deny it — own up to it. Even if you know nothing was done wrong on your part, try to make it up to the client.
“If you go to our Yelp page, we don’t distribute any coupons or pay anyone for reviews. We don’t do that and never will. They are genuine and not influenced by anything other than the level of service we provide. We don’t fight with clients; we just take care of it,” Selim says.
Keep An Open Mind
Although the company still has a long way to go, having a loyal client base is something he and his brother are proud of, Selim says. “We’ve been hurt by Uber like every other company out there, but we still survive and are busy. We also try to give back to our community as best we can.” You’ll often see them at Greater California Livery Association (GCLA) meetings supporting their fellow operators and keeping up to date on the latest legislative issues.
In the future, they plan on pushing more into the event planning business because it’s the facet of ground transportation least affected by Uber and because they are seeing an increased demand for it. They don’t want to rush into it too quickly, but hope to add more minibuses and coaches to their ever expanding fleet.
Related Topics: California operators, GCLA, Greater California Livery Association, group transportation, LCTFast40, Millennials, online reviews, regulatory enforcement, San Diego operators, state regulations, TNCs, Uber, Yelp
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