Operations

Company Fined For Trading Discounts For Good Reviews

Posted on December 7, 2016

Photo via Pixabay user PatternPictures
One of New York's largest livery cab companies got dinged $75,000 by the attorney general’s office for giving riders discounts in exchange for good reviews on sites like Yelp.

Carmel Car & Limousine Service sent 161,000 emails between May 5 and July 27 asking passengers for feedback on a recent ride. If the riders picked “perfect” or “good,” they’d be sent to a consumer-review site for a chance to get $10 off their next trip in exchange for a positive post.

New York Daily News article here

Related Topics: apps, discounts, mobile applications, New York operators, regulatory enforcement

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