Operations

Company Fined For Trading Discounts For Good Reviews

Posted on December 7, 2016

Photo via Pixabay user PatternPictures
Photo via Pixabay user PatternPictures
One of New York's largest livery cab companies got dinged $75,000 by the attorney general’s office for giving riders discounts in exchange for good reviews on sites like Yelp.

Carmel Car & Limousine Service sent 161,000 emails between May 5 and July 27 asking passengers for feedback on a recent ride. If the riders picked “perfect” or “good,” they’d be sent to a consumer-review site for a chance to get $10 off their next trip in exchange for a positive post.

New York Daily News article here

Related Topics: apps, discounts, mobile applications, New York operators, regulatory enforcement

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