Operations

How To Create Effective Business Videos

Posted on November 25, 2016

Photo via PEXELS user Donald Tong
Photo via PEXELS user Donald Tong
If you’ve decided you want to create a video to promote your business, you need to ask yourself a few questions before you get started:

  • Will your video be used to post on your branded YouTube channel, your website or another site in hopes of attracting more prospects?
  • Will you use a video as a freemium to attract people or as a pre­mium to incentivize people to buy?
  • Will you use it to train or teach someone how to get more out of your product or service?
  • Do you want to create video blogs (called “vlogs”)?
  • Will you use the video as an intro for new customers? For instance, will it be a welcome video that tells them how to access the informa­tion they just bought while giving them an opportunity to see your smiling face?
  • Do you want people to pay you to view it, as one would for an online training?

Entrepreneur article here

Related Topics: building your clientele, business growth, How To, innovative marketing, marketing/promotions, video

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