Operations

How To Create Effective Business Videos

Posted on November 25, 2016

Photo via PEXELS user Donald Tong
If you’ve decided you want to create a video to promote your business, you need to ask yourself a few questions before you get started:

  • Will your video be used to post on your branded YouTube channel, your website or another site in hopes of attracting more prospects?
  • Will you use a video as a freemium to attract people or as a pre­mium to incentivize people to buy?
  • Will you use it to train or teach someone how to get more out of your product or service?
  • Do you want to create video blogs (called “vlogs”)?
  • Will you use the video as an intro for new customers? For instance, will it be a welcome video that tells them how to access the informa­tion they just bought while giving them an opportunity to see your smiling face?
  • Do you want people to pay you to view it, as one would for an online training?

Entrepreneur article here

Related Topics: building your clientele, business growth, How To, innovative marketing, marketing/promotions, video

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