How To Help Your Customers By Creating Solutions

Posted on November 25, 2016

Photo via PEXELS user Startup Stock Photos
Photo via PEXELS user Startup Stock Photos
Many people believe the most innovative companies create customer needs with breakthrough new products.

Nobody knew they needed an iPhone, the thinking goes, until Apple created the need for it. Hence, if you want to be an innovation leader, you should seek to find ways to create customer needs.

Although this may sound reasonable, it's a common misbelief based on people confusing customer needs with solutions. Great innovators do not create customer needs; they discover existing important unsatisfied needs, and then create solutions that address those needs dramatically better than any other option.

Charlotte Business Journal article here

Related Topics: building your clientele, business growth, business management, customer service, How To, productivity

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