Operations

Do You Provide Customer Service Or Experience?

Posted on October 19, 2016

Photo via Flickr (www.cwcs.co.uk)
What’s the difference between customer service and customer experience? Customer service is the bare-bones transaction between a customer and a company, such as checking out in store or online. Customer experience is the complete opposite. While customer service focuses mainly on a single transaction, namely taking your money, customer experience considers all the aspects of a customer’s interaction with the company, including what a customer will think, see, touch, and smell.

Those extra features you experience in a quality store like employees who introduce themselves, readable signage throughout the store, and attentiveness to your confused looks all lend themselves to a company that is making sure customers have experiences, not just transactions.

Forbes article here

Related Topics: building your clientele, business growth, business management, client feedback, client greetings, customer service, employee management, luxury market trends, VIP service

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