Do You Provide Customer Service Or Experience?

Posted on October 19, 2016

Photo via Flickr (www.cwcs.co.uk)
What’s the difference between customer service and customer experience? Customer service is the bare-bones transaction between a customer and a company, such as checking out in store or online. Customer experience is the complete opposite. While customer service focuses mainly on a single transaction, namely taking your money, customer experience considers all the aspects of a customer’s interaction with the company, including what a customer will think, see, touch, and smell.

Those extra features you experience in a quality store like employees who introduce themselves, readable signage throughout the store, and attentiveness to your confused looks all lend themselves to a company that is making sure customers have experiences, not just transactions.

Forbes article here

Related Topics: building your clientele, business growth, business management, client feedback, client greetings, customer service, employee management, luxury market trends, VIP service

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