Operations

How Customers Can Help You Improve Service

Posted on October 12, 2016

Photo via PEXELS (unsplash.com)
Nearly every company today is focused on product innovation, pricing and automating various aspects of their business to improve the customer experience.

In fact, by 2020, customer experience will be a more dominant competitive differentiator than price and product, according to research by Walker Info. But customer loyalty and retention aren’t influenced by these traditional, rational forces alone. Customers are also highly influenced by their emotional experiences with brands, including customer service.

Customer Think article here

Related Topics: Branding, business management, client feedback, client markets, customer service, research and trends

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