Operations

Reston Limousine Easing Out Stretches

Posted on October 6, 2016

The Mercedes-Benz Sprinter van has overtaken Reston Limousine's limos as the luxury vehicle of choice. (Photo courtesy of Reston Limousine)
The Mercedes-Benz Sprinter van has overtaken Reston Limousine's limos as the luxury vehicle of choice. (Photo courtesy of Reston Limousine)
Who can forget the ultimate scene in "Pretty Woman," where Richard Gere pulls up to Julia Roberts’ Skid Row apartment in a white stretch limo, the knight in shining armor ready to save her?

Or when Cameron pleads with Ferris Bueller to “rent a limo … a nice stretch job with a TV and a bar” instead of borrowing his father’s Ferrari?

The Reston Limousine executive team of CEO Kristina Bouweiri, VP of business development Barry Gross, and COO Tony Simon (LCT file photo)
The Reston Limousine executive team of CEO Kristina Bouweiri, VP of business development Barry Gross, and COO Tony Simon (LCT file photo)
No one above a certain age, probably. But what those two classic limo scenes have in common — having been released more than 25 years ago — is the reason why Reston Limousine, one of the largest executive transportation companies in the region, owns just a few of its namesake vehicles anymore.

Washington Business Journal article here

Related Topics: Fleet Vehicles, industry trends, luxury market trends, Mercedes-Benz, Reston Limousine, Sprinter, Virginia operators

Comments ( 0 )
More Stories
An ROI (return-on-investment) on a moving vehicle is easy to understand, but difficult to keep consistent. (LCT image)
Article

A Walk Through Coach Profits

NOV. LCT: These simple return-on-investment formulas will help you truly see if your buses of all sizes are making enough money.