Industry Research

TNCs Influence How, If Millennials Buy Cars

Posted on October 4, 2016

Photo via PEXELS (negativespace.co)
The growth in alternative modes of transportation is disrupting the automotive industry, especially with Millennial buyers.

As services such as Uber and Lyft emerge, vehicle manufacturers need to shift their strategies to cater to the millennial demographic, whose travel habits have been altered. However, all consumers are now traveling differently as well, with one in seven claiming mobility services have an affect on their vehicle purchasing, according to Foresight Research.

Luxury Daily article here

Related Topics: buying vehicles, LCTFast40, Lyft, Millennials, on-demand service, TNCs, Uber, vehicle sales

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