Hyundai Brings A New Luxury Brand To Town

Posted on October 3, 2016

Photo courtesy of Genesis
A new luxury brand is arriving in the U.S. with two sedans, one of them a repurposed model already available here.

The strategy? Woo upscale buyers with prices so compelling and service so seamless that buying a Mercedes or BMW means practically throwing Benjamins out the window. 

Prestige? Heritage? Absolutely none. That described Lexus, Toyota’s luxury offshoot, in 1989. In 2016, those words apply to Genesis.

The New York Times article here

Related Topics: Hyundai, Hyundai Genesis, new vehicles, premium luxury sedans, sedans, vehicle debut

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