Hyundai Aims For Luxury Market With 2017 Genesis

Posted on September 19, 2016

Photo courtesy of Hyundai
In the last decade, Hyundai has overcome doubts by delivering, along with its sister company Kia, popularly priced cars of unexpected high quality that challenge industry leaders like Toyota and Honda. It even ventured into near-luxury and luxury territory with models like the Genesis sedan and coupe, and the flagship Equus.

Now the company has elevated the Genesis name to an all-new luxury brand that eventually will offer at least a half dozen new models. 

Providence Journal article here

Related Topics: Hyundai, Hyundai Equus, Hyundai Genesis, new vehicles, premium luxury sedans, sedans, Toyota

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