What's Next for Lincoln?

Posted on August 31, 2016

Photo courtesy of Lincoln

Photo courtesy of Lincoln

Lincoln has big plans to revamp its customer service, which they hope will help provide the personalized experience the company’s potential customers are seeking, as well as further elevate the brand’s image above Ford’s.

One of Lincoln’s forthcoming models, the 2017 Continental, marks the start of this program, known as The Lincoln Way. Lincoln developed this program to launch the brand in China in 2014, and its experiences there have helped shape its plans here. Planned perks include valet pickup and tracking service online.

U.S. News and World Report article here

Related Topics: customer service, Ford, Lincoln, Lincoln-Continental, new vehicles, OEMs, premium luxury sedans, sedans

Comments ( 0 )
More Stories