Cadillac CT6 Better Than Its Marketing Campaign

Posted on August 29, 2016

The CT6 isn't selling as well as it should, partly because sedans generally aren’t selling well in a U.S. auto market dominated by trucks and sport-utility vehicles; and mostly, says the Washington Post's Warren Brown, because Cadillac’s marketers don’t know who they are selling to. Witness the silly CT6 TV commercial in which the car drives forward but everyone and everything else in the scene moves backward.

"The commercial makes no sense. The CT6 does," he says.

The Washington Post artice here

Related Topics: Cadillac, Cadillac CT6, marketing/promotions, new vehicles, OEMs, premium luxury sedans, Sales & Marketing, sedans

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