Operations

Lyft Launches Luxury Tier Called Lyft Premier

Posted on July 7, 2016

Lyft is launching a luxury ride service called Lyft Premier to compete with Uber Black.

Lyft says 60% of its riders have requested an option for a more luxurious ride. The company says Premier riders will get a higher-end vehicle like a BMW 5 Series, Audi A6, or an Escalade.

[FROM LCT: A Lyft spokesman said Premier is not related to any ongoing talks with Carey International].  

The Verge article here

Related Topics: Lyft, on-demand service, tiered services, TNCs, Uber

Comments ( 1 )
  • Anthony

     | about 2 years ago

    It does not matter what service name they use, you cant turn your pizza delivery drivers into real driverd and you cant change the service fron half ass to a real service

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