Operations

Mercedes-Benz Looks To Reign As Top Luxury Brand

Posted on April 18, 2016

BERLIN -- Daimler AG's Mercedes-Benz, once written off as a stuffy brand for old men, is poised to reclaim the top spot among premium car brands for the year after a decade of trailing rivals BMW AG and Audi AG.

Through the first three months this year, Daimler's efforts have paid off globally. Mercedes-Benz overtook BMW to sell 483,487 cars under its own nameplate so far this year, with sales rising nearly 13%, twice the growth rate of its rival. That puts Mercedes-Benz in pole position as the race for the 2016 luxury-brand sales crown continues.

Nasdaq article here

Related Topics: Audi, BMW, Daimler, Mercedes-Benz, Sales & Marketing, vehicle sales

Comments ( 0 )
More Stories
Video

LCT East: Catch the Wave of Success

LCT/NLA Show East takes place November 5-7, 2017 at Harrah's Resort Atlantic City and offers a complete trade show marketplace, networking forum, and educational lineup ideal for limousine and bus operators nationwide and based on the East Coast.